- Florida: Romney with 45 percent to Obama's 42 percent; Obama at 46 percent to Gingrich's 44 percent.
- Ohio: Romney at 43 percent to Obama's 42 percent; Gingrich with 43 percent to Obama's 42 percent.
- Pennsylvania: Obama edging Romney 46 - 43 percent; Obama tops Gingrich 48 - 40 percent.
Yet even if the head-to-head polling doesn't show the biggest difference between Romney and Gingrich, looking at the favorability numbers tells a much different story. For FL/OH/PA, Romney has +11/+4/+4 net favorability ratings (favorability minus unfavorability), respectively. For Gingrich, the numbers are -4/-6/-14. That's a huge swing between the two candidates. In every state except Ohio (where their favorability numbers are tied), Romney has a higher favorability rating than Gingrich, and he has a much lower unfavorability rating in every state. By comparison, Obama has -1/-10/-1 net favorability ratings in these states.
Voters in these crucial swing states seem to have more built-in resistance to Gingrich than they do to Romney. These numbers suggest that Gingrich has a much more uphill battle in these states in winning over the (crucial) undecided voters.